No CEO of any business would abide by the methodologies of natural selection for refining existing products or producing new ones. The manner in which "nature" works when selecting what's "best" is quite dumb, really: make a bunch of copies of stuff that doesn't actually fix or accomplish anything, then throw all of them into the trash except for the one that seems to work the best in that particular niche.
That would be like if a major corporation attempted to determine which product was best suited for a given market by creating ten variations on that product at random -- with two being horribly inoperable -- spending millions of dollars on each product line, and then terminating all of the lines but the one that appears most profitable. Nature is worse, though, because its "products" can scream in pain and terror, and usually do at least once in their lives.
The more "natural" that something is by conventional definitions, the stupider it is to adopt, revere, or support it. Foresight, planning, and goals are far superior to blindness, idiocy, and apathy.