When it comes to memes of such immense gravity that they demand we spread them on a global scale, which do you, personally, think applies?
1. Progress, like the propagation of the memes themselves, is incremental; we must "spread the word" in any way that we can, with every "convert" being an indicator of progress.
2. Progress is spontaneous and holistic; we must find ways to access those methods which are most likely to bring about the change that we desire in a manner akin to searching for the lottery ticket that will be the winner.
I think it's more like 2., in which case, even if you wind up with a "following" of, say, ten million people, in a world of almost seven billion, it may ultimately turn out that you have accomplished nothing at all. When it comes to infrastructure, routines, rituals, and resource management, the nature of "societal transformation" is binary; either you're using the new model or you're not.
Islam, liberalism, and celebrity worship are tough opponents.